Sign up to get Black Friday updates by email. The deal: up to 65% off.
Check your inbox to confirm your spot. The Black Friday deal is live now, until November 30.
Up to 65% off the shirt thousands of new dads already live in.
Order 2 or more shirts and we email you a $10 gift card after your payment goes through.
The Black Friday deal ends November 30 at 11:59 PM ET. Every size, in both the DAD cut and the MOM cut.
Best pick of sizes. The popular sizes go first, so earlier in the sale is better.
Under the tree, no stress. Ordering early gives a holiday gift more time to arrive.
One for Dad, one for Mom. Most couples grab both cuts — and with the bonus on 2+, that's exactly where the deal gets even better.
The newborn weeks don't wait. Every week he's not holding the baby close is a week you don't get back.
Dad puts it on like any t-shirt. Slides the baby into the built-in front pocket. Holds them close against his chest. No wraps. No straps. No buckles at 3 AM.
It's built on kangaroo care — a hospital technique used since 1978 — turned into something he can just wear.
"I was skeptical at first, but now I wear this more than my wife does. It's comfortable, secure, and makes bonding with my baby effortless. Best purchase ever."
"Within a few minutes, I was a puddle of love. 12/10 highly recommend."
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Yes. The Black Friday deal is live now and ends November 30 at 11:59 PM ET.
Every shirt is covered by our 60-day money-back guarantee. If it doesn't make bonding easier, send it back for a full refund.
Check your inbox to confirm your spot. The deal is live now, until November 30.